See what I did there? "August is Hot" Pants. That is some word play, people. Good word play? Not really. But word play nonetheless.
"August is hot"--Fact. "People wore hot pants in the 70's"--Fact. I could've also gone with "It's not in the 70's in August". But that seemed a little reaching.
Here are some "Hot" pictures from the 70's:
Photos courtesy of the Foundation for the National Archives